Personal statement for admission Example | Topics and Well Written Essays - 250 words

For confirmation - Personal Statement Example In this way, while profiting by the direct encounters and dynamic exhibitions, I despite everything needed scholarly learning in the field of music. This pushed me to settle on a master’s certificate in Music and Performance at the Indiana University. I have now finished my lords and I feel that I am on a decent remain concerning scholastic learning just as execution. In any case, I despite everything accept that further learning and practice would upgrade and clean my abilities. It would make my scholastic ground more grounded and it is for this reason I wish to take on the doctoral program at the University of Michigan. The University of Michigan is one of the most lofty colleges in the United States and it will furnish me with the best chances to fortify my profession. I would then have the option to return to Korea as a performer having both solid down to earth abilities just as having great scholarly aptitudes. This would help me in performing admirably and simultaneously in turning into a decent teacher and therefore give my insight to the understudies in

Film Review Movie Example | Topics and Well Written Essays - 1250 words

Film - Movie Review Example The hypothesis of social trade is very much exhibited in the film the shading purple. It is a film with various characters and shows love, disdain, bigotry, destitution and sexism. There is an immediate connection between the hypothesis and the film as clarified beneath. Social Exchange Theory inside and out Major purpose behind business set up to any business person is to make benefit. So as to make benefits one have to decrease costs and amplify returns. Therefore the idea of money saving advantage investigation rises. One have to gauge the expense brought about according to benefits inferred. On the off chance that the expense surpasses the advantages a misfortune happens and along these lines the business is not, at this point beneficial. A similar idea applies in social trade hypothesis. The advantage inferred in a relationship is a prize. A prize might be in type of nearer ties, advancement at the work place, upgraded relationship and backing. In an offer to profit by these eth ics one have to develop a culture satisfactory with a perspective on morerewards. A thought that portrays endorsement is the one that winds up being rehashed and the other way around. Aclient who returns for more assistance is the one has been happy with the administration gave previously. Along these lines it tends to be determineed if a specific conduct will undoubtedly be rehashed by breaking down level of profits (endorsement level) or discipline (dissatisfaction level) because of the cooperation. So as to show this following recipe is relevant: Profits = collaboration rewards â€interaction costs. ... The Color Purple This film occurred in the mid 1900s. It was acted in South â€United States on America. It is a film that’s shows exceptional battle looked by a youthful African American young lady known as Celie Harris. The young lady was mishandled by her dad when she was youthful. When she was fourteen she had two kids by her ‘dad’ (Leonard Jackson). Leonard constrained her girl Celie to be hitched by a youthful well off single man known as Albert Johnson. This clasp shows how Albert treats Celie like a slave exhibiting how he hated her. Regardless of the beating that she got Celie was constrained by Albert to make a tidy up of his family unit and take care of his defiant kids. A sister to Celie (Nettie) at one time gives them a visit and the film shows a short difference in condition as the sisters cheerfully conversed.Celie is excited as her sister offers to show her how to compose. In any case, the experience is fleeting as Albert attempts to make quick f riendly moves to Nettie who declined and was tossed out. Celie is guaranteed by Nettie to continually be getting letters from her and saying that no one but passing can keep them from it. In another scene a companion to Albert known as Shug Avery comes to live with Albert's family. Shug portrays Celie as a monstrous lady however notwithstanding this their relationship is cheerful. Without a moment's delay occasion Celie and Shug take part in sexual closeness. Aside from quality picked up from ShugCelie’s life is reinforced by Sofia who is Albert's girl in law. Sofia is hitched by Albert's child Harpo. Much the same as Celie Sofia had confronted a hard existence with men. Be that as it may, this lady shows her high hearted nature a move overwhelmed by Celie. Sofia's cheerful mood came about to her disappointment throughout everyday life. At one time she is beaten and

International Opportunities Case Study Example | Topics and Well Written Essays - 250 words

Worldwide Opportunities - Case Study Example This is amazingly entrusting clarifying why these organizations pick to stay nearby on-screen characters. Over the span of internationalization, firms incline toward where business guideline laws are remiss as they can profit more on the off chance that they have to test new items (Hoskisson, Hitt, Ireland& Harrison 310-12). Accessibility of market will work decidedly for this organization that targets focusing on a tremendous customer base. A genuine model is the tobacco deal will work if the guidelines are careless. On a negative note, firms may endure if the guidelines are careless, as they may need to pay for some budgetary dangers. For the situation where the monetary standards are not very much managed, the organizations may endure a lot. The firm may, along these lines, work from misfortunes. More terrible still, this organization may not get the necessary items to flexibly in different nations. Political insecurities in different nations where they would like to wander may likewise cost the firm if the guideline laws are careless (Hoskisson, Hitt, Ireland& Harrison

Drug Awareness in North Carolina Research Assignment - 1100 Words

Drug Awareness in North Carolina Research Assignment (Essay Sample) Content: Name:Professor:Course:Date:Drug Awareness in North CarolinaAny substance with a physiological result after introduction in the human body is a drug. The continuous habit of taking illegal and addictive drugs is drug abuse. Statistics indicates that 37% of American citizens abuse drugs and 21% have drug addiction issues. Addictive drugs include depressants, stimulants, hallucinogens and opiates. The excessive usage of the drugs leads to health complications and death. American federal laws classify drugs into legal and illegal drugs. Legal drugs in the United States include nicotine and alcohol. The drugs have addiction issues, but the constitution of the United States permits the usage of the drug. Illegal drugs in the country include cocaine, heroin, hallucinogens, Rohypnol and steroids. The location of North Carolina State is in the southeastern part of the United States. Authorities of the southeastern state launched drug related programs and laws to create drug aw areness across the state.The authorities made the decision to conduct civic education on drugs to the residents of the state. The civic education created drug awareness to the American citizens. Civic education enables the authorities educate Americans about the dangers of drug addiction. American citizens use the civic education to make important decisions about drug abuse (Knowles, 114). The education classes facilitate the residents of North Carolina offer intelligence to the state police about illegal drug trades. Research indicates that the civic education on drug awareness makes most Americans avoid consuming illegal drugs. The civic education about drug addiction enabled the youth learn the negative effects of abusing drugs such as nicotine, cocaine, alcohol and heroin. Drug education assisted the authorities to advise the families about the negative effects of drug addiction to an individuals life. Civic education is a perfect method of creating drug awareness in North Carol ina.The authorities of North Carolina create drug awareness using school-based education programs about drugs. The education program teaches the students about drugs at the required age. The program enables a child learn how to avoid bad company. The school-based education programs assist the student to handle peer pressure. The early drug education programs make the child develop a negative attitude towards harmful drugs. Students go through the program to avoid using drugs (Waller Daphne, 53). North Carolina State introduced the program in elementary schools across the region. The education enabled the authorities create drug awareness to children at the required age. The introduction of the education programs enabled the state reduce drug addiction cases. The reduction of the drug addiction cases enabled the authorities legislate proper drug control rules. Application of the school-based education programs facilitated the authorities of North Carolina to create drug awareness.No rth Carolina authorities made the decision to create rehabilitation centers across the state to create awareness on drugs. The rehabilitation centers accommodated drug addicts across the states. The state authorities established close to fifty rehabilitation centers. The centers assisted the drug addicts reform. The state allocated more funds to facilitate the effectiveness of the rehabilitation centers. The drug addicts accommodated in the institution gave testimonies about personal lives. The addicts explained the negative effects of drug addiction to the residents of the cities during civic education programs (Knowles, 157). The rehabilitation enabled the American citizens learn from people that have experienced a problem. The state uses the rehabilitation centers to educate the citizens the importance of avoiding drugs. The former addicts from the rehabilitation centers act as advisor to the youths. Former drug addicts assist the state authorities to create drug awareness in the American youths.The state decided to conduct random drug testing in vehicles to create drug awareness in North Carolina. The authorities of the state passed a federal law that allowed the police to inspect vehicles between the borders. The random testing ensured the creation of drug awareness issues amongst motorists in the state of North Carolina. The state authorities passed a law to ensure that smugglers do not smuggle drugs inside the state (Waller Daphne, 95). Survey had indicated that the majority of the illegal drugs consumed in the state come from Mexico. The random tests yielded positive results since the police and authorities managed to arrest an approximate of two hundred vehicles that smuggled cocaine and heroin into North Carolina. The police managed to reduce the rate of illegal drug trade by 27%. Random testing on vehicles entering the state gives effective results in the creation of drug awareness in North Carolina.North Carolina authorities create drug awareness by carrying out extensive advertisement on the importance of avoiding drugs. The state authorities use the radios, televisions, magazines and newspapers to conduct the advertisements. The advertisements enable the residents of the state know the negative effects of using addictive drugs. The authorities employ advertising agencies that perform short kits. Drug awareness advertisements encourage parents to teach children about drug abuse (Knowles, 174). The advertisements use short plays to show the negative insinuations a person gets when abusing drugs. Television advertisements give effective results because people watch televisions most of the time. Children learn from the advertisement by watching the television programs. Newspapers enable North Carolina citizens learn the negative implications of abusing drugs. Studies indicate that 43% of North Carolina residents read newspapers every day. Conducting advertisements enable the authorities create awareness to a large number of ci tizens in the state.The state authorities created drug awareness in North Carolina by formulating tough laws on drug possession. The legislators passed a law that gave illegal drug offenders a minimum of eight years in federal prisons. The tough laws enabled the state authoritie...

The Inner Human Beast in Lord of the Flies by William...

In Lord of the Flies, William Golding uses symbolism and parables to illustrate and define the human inner beast. There are some main ideas that William Golding sets forth in Lord of the Flies. These main ideas are impulses of mankind and they exist within all human beings in the world. The author talks about how mankind and society gives us rules and duties. Like to act peacefully, have moral standards, and how to accept others and their views. The story can be told as if it were civilization versus anarchy. In Lord of the Flies, Golding introduces a group of young English boys. The boy’s names are Ralph, Jack, Simon, Piggy, Sam, Eric, and Roger. This group of boys happen to be stranded on a desert island. The boy’s transition has challenged them with uncivilized behavior. However each boy has his own personality and with each personality gives more distinguished ability to the group of boys. As the novel progresses, Golding explains how different people feel and act because of the influences of the instincts of civilization and chaos through different levels and strategies. Different characters in the novel are created to represent different inner beats of an individual. Ralph is elected to be the group’s leader. Ralph is the order, civilized and productive. The other boys are concerned with having fun and avoiding work. Ralph has his mind set on survival and civilization. Ralph thinks about building shelter and constantly thinking of ways that they can be saved fromShow MoreRelatedLord Of The Flies Symbolism Essay1080 Words   |  5 PagesLord of the Flies Essay â€Å"Maybe there is a beast†¦ maybe its only us.†(Golding [Page 50]) The Lord of the Flies, by William Golding, is a novel that goes much deeper than a group of 12 year old boys stranded on an island. Throughout the book Golding portrays symbols and constant themes which show how he feels about the human race; that there is an inner beast inside everyone and no matter who you are, it will eventually get exposed. Golding also shows symbols throughout the book which represent theRead MoreGood Versus Evil in Lord of the Flies by William Golding Essay1235 Words   |  5 Pagesyears ago, Charles Darwin introduced a theory that we humans are a species which evolved from animals that have inhabited the Earth for many years, and he believed that we were civilized, intelligent, and logical life forms for these very reasons. In the novel, Lord of the Flies by William Golding there is a prominent theme of good versus evil which reveals that maybe humans are not the civilized hum an beings that they were said to be. William Golding carefully netted this theme with his utilization ofRead MoreLord of the Flies by William Golding754 Words   |  4 PagesIn the novel â€Å"Lord of the Flies† there are several symbols of interpretations in terms of meaning. The beast within the novel, â€Å"Lord of the Flies† by William Golding was never a monster, however neither was it really human (Shmoop). On a stranded island alone with no adults to look below the bed or look within the closet, there are sure to be ghosts and monsters roaming amongst the forest woods, and from the very start this belief of some monster hiding within the darkness is unfolded around theRead MoreSymbols in Lord of the Files by William Golding 779 Words   |  3 PagesIn the long story â€Å"Lord of the Flies† there are several symbols of interpretations in terms of meaning. The beasty that was mentioned a number of times in the novel, â€Å"Lord of the Flies† by Wi lliam Golding was never really a beast, however it was never really human either (Shmoop). When kids are stranded on an island alone with no adults to look below the bed or look within the closet, there are sure to be ghosts and monsters roaming amongst the forest woods. From the very start this belief of someRead MoreMorals vs. Instinct in The Lord of the Flies by William Golding728 Words   |  3 PagesThe Lord of the Flies, by William Golding, is an allegory that connects the boys’ behavior in the novel to the basic behavior of human nature. In the novel, the boys fear a wild beast that has the potential to kill them off. However, Simon, a quiet boy, finds that the beast is not an animal that everyone should fear, but is a part of each boy himself. As Simon wanders back to a beautiful meadow that he had traveled to before, he finds that it has changed. Instead of the peaceful meadow that SimonRead MoreLord Of The Flies Allegory820 Words   |  4 Pagesallegorical novel, Lord of the Flies by William Golding, the innocence of schoolboys deserted on an island is tested and broken. In a failed attempt to reach safety in the midst of World War II, these boys are stranded on an island to fend for themselves. Golding uses Simon, the archetypal innocent character, in the text to demonstrate the corruption the boys face, as well as the loss of their innocence. Thus, through the characterization of Simon in Lord of the Flies, William Golding symbolizes innocenceRead MoreLord of the Flies Descriptive Good or Evil1070 Words   |  5 PagesLord of the Flies The novel The Lord of the Flies is based on one significant question that philosophers have been puzzled by for centuries – are humans essentially good, or are they evil? Jean-Jacques Rousseau, a famous French philosopher, theorized that humans are instinctively good, however, when given an aggravating situation, then their minds become warped and are set into a bad state. Thus, humans are naturally good, but it is society that demeans them.Read MoreWilliam Golding s Lord Of The Flies1603 Words   |  7 Pagestechniques often used by authors to portray in-depth analyses of major characters, storylines, and central themes, which take place in a story. These analyses help readers understand a message the author is trying to convey. In the novel Lord of the Flies, William Golding uses different literary devices in order to demonstrate the boys’ struggle against the lack of society and law on the island, as well as the consequences that have transpired due to this loss. This conflict is evident through the differentRead MoreSummary Of Lord Of The Flies 1186 Words   |  5 PagesAlex Nguyen Mrs. Black, Period 5 26 May 2016 An Island of Savagery Lord of the Flies by William Golding is a book set during World War 2 about a group of young boys having to fend for themselves on an island with no signs of civilization. Within the novel, there are many different themes, most conveying the ingrained evil within all human beings and the malevolent complexions of humanity. As the story advances, Golding manifests the continuous conversion of the boys from being civilized and methodicalRead MoreThe Immortality Of Man s Heart1579 Words   |  7 Pagesevil. In Lord of the Flies by William Golding a group of young, British schoolboys become deserted on a mysterious island after their plane crashes down at a time of war. As they fight for survival, they are also constantly conflicted by their own inner beings. One of Golding’s most significant themes throughout the book is that man is essentially corrupt and animalistic. In his book, he uses hunting, the beast, and the Lord of the Flies to symbolize the savagery that lives within every human being

Three Types Of Friends Friends - 1166 Words

Kesav Nair Professor Joe McDade English 1301 21 September 2015 Three Types of Friends Friends make up for a huge part of one s life. Friendship is one of the most valued treasures of today. We meet a lot of people in our lives, but some of the closest friends that we make are from school. We meet various people with varied characteristics when we enter school, some become dear to us, some may become our enemies (those silly childhood egos of choosing sides), and some choose to become our best friends. In a class of, say 40 students, there are always a few really studious ones, a few notorious ones who always get shouted at, ones who sleep in class, a regular absentee, a teacher s pet, the back benchers and so on. But there remain a few people who leave such a strong impression in your life that it s hard to ever forget their existence. One such friend of mine was this obnoxious crazy type. He was the life of every party, always smiling, always attracting drama, always the energetic one. This is how I met him. It was the first day of 11th grade and we were allotted cla sses. He was a new student, from America. So he did not know how the education system in India worked. He got shouted at by teachers, he lagged behind in his studies and he was finding it difficult to make friends. Coincidentally, we were made to sit together in class one day, and from there on, started our one of a kind crazy friendship. He is my go-to person when I m in need of a mood change. He says theShow MoreRelatedThree Types of Friends Essay547 Words   |  3 PagesA friend is defined as someone emotionally close or somebody who trusts and is fond of another. The affect that a person one calls his or her acquaintance can sometimes be very deep and heartfelt. From my experience, I have encountered three types of friends: the chronic complainer, the staller, and the know it all. A chronic complainer is a he or she that is fault finding. Chronic complainers choose to blame someone else or something for his or her actions. Also, they are uncertain about whatRead More Three Types of Friends Essay examples802 Words   |  4 Pagesthere are basically three types of friends a person can have. There are friends that I call â€Å"sometimes† friends, these people appear to be your friend but only when you are face to face with them, and when you are not around them they act more like a foe. They are often referred to as two faced or a back stabber. These types of friends are not very reliable nor should they be trusted. Another type of friend a person can have, and the best kind, is a â€Å"true† friend. A true friend is someone you knowRead MoreEssay about Three Types of Friends500 Words   |  2 PagesThere are many types of people in the world and many types of friends. Knowing that, it becomes all the more important to select the right peop le so that one might have the correct friends, but which types of friends are required? There are ten different types of friends that everybody should have, each fitting into one of three categories: the occasional friends, the benefactors and the greats. The first category, the occasional friends, encompasses three friend types. The first one is the grenadeRead MoreWho Has Spent Time With Friends?853 Words   |  4 PagesFriends come in all shapes, sizes, and personalities. Everyone has a variety of different friends in life. A unusual sense of humor, great advice, and honesty are all things that come to mind when you think about a friend. Friends are important to have because they are a backbone when things get tough in life and are always there to love and support. However, anyone who has spent time with friends will notice that each one has a special personality with respect to their honesty, loyalty, and careRead MoreClassification and Division: Levels of Friendship1247 Words   |  5 Pagesthink of the word â€Å"friend†. Friends are an essential part of living. They help one another when life gets rough, and it is always a good feeling to have a friend with you. We always want to share our thoughts with someone who un derstands us, and who shares common interests. Since humans are social creatures, it is no wonder friends are such a big part of their lives. One person can’t fulfill every friendship function, and that is why most people have multiple friends and each friend is different. (Booth)Read MoreThere Are Several Similarities Between Aristotle And Confucius1499 Words   |  6 PagesConfucius on the concept of friendship.   Both viewed friendship as a relationship between virtuous and trustworthy friends who understand each other s character.   According to Aristotle and Confucius, virtue is essential when friends   are able to share their lives with one another during the time of fortune and misfortunes.   For this leads them to live happily, joyfully, and harmoniously as friends. Aristotle posited that, â€Å"The perfect form of friendship is that between good men who are alike in excellenceRead MoreFriendship Is A Strange Concept1732 Words   |  7 Pagesthem a friend o pposed to an acquaintance. However, not just anyone can be a friend and there are different types of friendships. According to Aristotle there are three different types of friendships and only one of them is the real deal. The Epicureans would view friendship as being something very important in life. To me, friendship is both of these views put together with a few changes here and there. To begin, Aristotle believed that there are three types of friendship. One of those three is aRead MoreMy Understanding Of Personality Theory860 Words   |  4 Pagesdemonstrate my understanding of personality theory, I choose to create a personality profile for a close friend. She is a very driven individual with some unique interests. I wanted to evaluate her personality because she is a very close friend of mine and I know her vary well. I chose Allport’s trait theory because he uses 3 types of traits to describe people. I liked the way he organized traits in to types of traits. I think its easier to understand his theory because of the organization. I organized myRead MoreAristotle s Philosophy On The View Of Friendship818 Words   |  4 PagesThis book describes the view of friendship. He also describes three different type of friendship, which in reality is exactly how friendship is in today society. The question while reading this information is what is friendship in Aristotle point of view? Aristotle believes that there are three different kinds of friendship; that of utility, friendship of pleasure, and virtuous friendship. In his book he describe exactly what each type of friendship really is. Friendship that is of utility is whereRead MoreAristotle s Theory Of Friendship1415 Words   |  6 Pagesinteraction is a must for survival. It is in our nature. Aristotle understood this, he even had his own analysis of friendship. In the Nicomachean Ethics written by Aristotle, books VIII and IX are based off of friendship. Today, the definition of a friend is, â€Å"A person with whom one has a bond of mutual affection, typically one exclusive of sexual or family relations (Oxford Dictionary).† To Aristotle, friendship is much more than this. In this research paper, I will evaluate whether or not Aristotle’s

Tourism Proposal Plan Macau

Question Prepare a tourism proposal report outlining key trends and characteristics in international tourism and to suggest ways in which the destination can use tourism sustainably in the future. The report should detail: Brief information about the current tourism situation of the destination; A discussion of the impact of tourism for the destinations development; The restrictions imposed for future development; The sustainable opportunities available; How the role of technology may assist in the strategic development; Answer: Executive Summary This paper focuses on developing a tourism plan for Macau. Presently, Macau is one of the top global tourist destinations and the popularity of the place is increasing. An overview of the tourism industry has been provided in this paper. The tourism industry of Macau has been significantly influencing the economy of the region. It has created various job opportunities and the contributed in the development of the destination. However, the tourism industry of Macau has been encountering some major cultural, social and environmental challenges. This paper has elaborated the challenges as well as developed a tourism plan for achieving sustainable growth in long run. Brief Overview of the Present Tourism Situation in Macau Tourist Attractions Macau is one of the most popular global tourist destinations. It is situated on the west bank of the delta of Pearl River in the southern part of the Guangdong province of China. Macau is comprised of three islands, viz. Coloane Island, Taipa and Macau Penisula. The world heritage of Macau is one of the important attractions for the international tourists. More than twenty ancient monuments and urban squares are interwoven in Macau which is collectively known as The Historic Centre of Macau. In 2005, the district has been enlisted in the World Heritage List. Western and eastern culture has been integrated in Macau which is explored by the tourists (Stsmacau.com, 2015). Lilau Square, A-ma temple Moorish Barracks, St. Lawrence Church, St. Augustines Square and Mandarins House are major tourist attractions. Visiting the exquisite museums of Macau delivers outstanding experience to the tourists. Macau museum is a cultural and historical museum. Moreover, the principal tourist attractions include Wine Museum, Macau Museum of Art, Maritime museum, Grand Prix Museum etc. A-MA cultural village, Lotus square, Arts garden is few of the major spots of Macau (En.macautourism.gov.mo, 2015). Gaming Industry The Gaming industry of Macau is booming and large number of tourists is engaged into the gambling activities in Macau. Betting on horses at race course, playing slots in casinos are the most common gambling games in Macau. It has been observed that the government of Macau has been relaxing the legislations related to the gaming industry in order to keep pace with the dynamic perception of the travelers. Presently, Macau has turned into one of the most popular gambling destinations and has been able to attract more number of tourists than Las Vegas. The casino owners of the Las Vegas have established Casinos in Macao which has significantly contributed in boosting the tourism sector of Macau (Stsmacau.com, 2015). Moreover, Greyhound racing, Tombola, Pacapio, Basketball Lottery and Soccer Lottery etc. are also popular games in Macau (En.macautourism.gov.mo, 2015). Business Tourism MACAU is one of the most exciting and appealing business tourism destinations of Asia. The destination has undergone a rapid and excellent development in terms of infrastructure. Though the size of the city is quite small, the city is the largest entirely integrated convention and exhibition centre of Asia. The city also includes various world heritages a well as has most spectacular skylines. The city is a great blend of tradition and modernity which is reflected in the activities, festivals, lifestyle, food and architectures of the city. Macau has significantly differentiated its offerings to business tourists and incentive explorers for providing extravagant hotels, resorts, ethnic restaurants, designer shopping and numerous all the more eating and excitement alternatives. Macau is an excellent destination for the great achievers who needs to get pampered in the luxurious resorts and entertained or holding programs for developing teams (Industry.macautourism.gov.mo, 2015). Discussion of Impact of Tourism on Development of Destination Impact on Economy Tourism industry plays a pivotal role in the economy of Macau. This industry has been rapidly growing and boosting the economic activities of the destination. Extreme advancement off the tourism industry in Macau has significant socio-economic impacts leading to the further development of the region. As, it is a global tourist destination, tourism industry has generated significant foreign exchange earnings which has a positive impact on the balance of payments of the economy. Increasing economic activities have significantly contributed in the regional development and improved the income levels of the local population. The tourism sector of Macau has provided ample employment opportunities to the local people. In 2011 tourism industry of Macau was responsible for creation of 162,500 jobs and it accounted for almost 48% of the total jobs in Macau (Wan Li, 2011). The major source of government revenue in Macau is collected from the tourism industry. The government of Macau has focuse d on facilitating diversified development and integration of the several components of the tourism industry. The government of Macau is concentrating on transforming Macau into a premium global tourist destination and a unique destination for leisure, entertainment as well as business exhibitions and convention hub of Asia (Wan Li, 2011). Additionally, the government has given extensive emphasize on the sustainability issue. Facts and Figures 7.4 million Tourists visited Macau within September of 2014. It was estimated that the in 2013 number of visitors increased by 4.4% compared to the previous years (www.gcs.gov.mo, 2014). The tourism industry of Macau has been able to maintain significant growth over the years. The major countries from which tourists visit Macau the most are given in the following table: Country/Territories Number of Visitors Ratio The mainland 18,632,207 63.5% Hong Kong 6,766,044 23.1% Taiwan 1,001,189 3.4% South Korea 474,269 1.6% Malaysia 291,136 1.0% Japan 290,622 1.0% The Philippines 274,103 0.9% Thailand 238,635 0.8% Indonesia 208,481 0.7% Singapore 189,751 0.6% (Source: (www.gcs.gov.mo, 2014)) Hotel and Travel Agency The tourism industry growth in Macau has significantly contributed in the growth of the hotel and travel agencies. It was estimated that almost 896,726 residents had chosen travel agent services for visiting the city. The figures have increased by 4.1% compared to the previous year. In 2013, it was estimated that Macau has sixty-nine star rated hotels and 33 guesthouses (www.gcs.gov.mo, 2014). The following table demonstrates number of start rated hotels and guesthouses along with the room numbers. (Source: (www.gcs.gov.mo, 2014)) Challenges in Tourism Industry of Macau One of the major challenges encountered by the tourism industry of Macau is the problems in cultural tourism. The major difficulty is to deal with the stakeholders in order to cope up with the set of values and interest which takes place in association with heritage (Jovicic, 2014). It is reliant upon the perspective of the stakeholders regarding the heritage assets in Macau (Simo Partidrio, 2010). It has been observed that the electricity consumption of Macau has increased significantly. In, the electricity consumption of Macau has increased by more than double in comparison to electricity consumption of 2000. The increasing number of luxurious hotels and casinos is responsible for the enhanced electricity consumption (Harris et al., 2008). Another major challenge encountered by the tourism industry of Macau is the increasing level of pollution. The region has been facing consecutive rise in the pollution level. With the increase in number of visitors, vehicle density has increased. As a consequence, large number of people is dying due to respiratory related diseases. Emission of the hazardous gases is significantly affecting the environment and well being of the society. Additionally, it has been reported that the total waste of Macau has been enhancing in Macau. The total liquid and solid waste of Macau is growing and affecting the environment. Moreover, it is exerting excessive pressure on the waste handling capacity of Macau. The liquid waste in Macau is causing water pollution to the nearby sea (Radwan, Jones Minoli, 2012). It has been found that in 2011, number of visitors in Macau was five times more than its residents. Hence, it can be clearly implied that the tourism industry is significantly contributing to t he environmental issues of Macau. High level of pollution is threatening factor for the sustainable tourism in Macau. Tourism industry has significantly affected the socio-cultural aspects of Macau. The government of Macau has focused on the growth of tourism industry which has leaded to increase in number of hotels, resorts and casinos (Wan Pinheiro, 2014). As a result, public land is becoming increasingly unavailable as well as expensive. Gaming industry of Macau, considered being one of the major attractions for the tourists. Flourishing gaming industry of Macau has significantly affected the young generation of Macau and consequently it has been found that the gaming industry the school dropout rate in the secondary level has notably increased. The major reason is casinos and other gaming industries provide job opportunities to the people with lower educational qualification. The alarming rate of the school dropout in Macau is lowering the human resource potential and threatening further growth of Macau (Wan Pinheiro, 2014). Additionally, it has been found that tourism industry of Macau has a correlation with the crime rate. Mass tourism has leaded to an increase in the crime rate in Macau. It has been estimated that crime rate was 10,538 in 2005 and 13,864 in 2008. Macau has been a major destination for the gamblers and crime related gambling has been growing in Macau (Wan Pinheiro, 2014). As number of tourists is greater proportion in comparison to the residents it can be stated that the crime rate is growing due to the growing number of tourist arrival in Macau. Sustainable Tourism Planning for Macau Sustainable tourism will help in protecting the environment and heritage of the tourist region. The environment considers the ecosystem and the culture uniqueness of that place. On the other hand, heritage embraces the natural or indigenous as well as historical inheritance of that place. The tourism industry of Macau must focus on recognizing the assets of the mainstream as well as niche tourism product (Timothy, 2014). Sustainable tourism can be developed by educating the tourists regarding the values of cultural and natural heritage of the destination. This section will focus on developing a plan for sustainable tourism (Xi Wei, 2010). First of all, government of Macau must have the motivation and determination for adopting a systematic approach for implementing the sustainable tourism plan. The sustainable tourism plan will assist in recognizing as well as protecting the values of the natural and cultural destinations of Macau for enhancing the tourism product development and en suring effective management of those places in long term. Sustainable development will focus on addressing the economic, environmental as well as social issues in Macau(Timur Getz, 2009). The government of Macau needs to focus on achieving the triple bottom line in order to ensure sustainable growth of the tourism industry in Macau. Aims of Sustainable Tourism Plan The major aims of the sustainable tourism plan of Macau can be categorized in terms of economic, social, and environmental objectives. Achievement of the following objectives will contribute in improving tourists satisfaction. The objectives of each segment are discussed below: Economic Objectives: Increase in government revenue by increasing sustainable tourism activity for boosting up the economy of the region. Increase in employment opportunities for long run which will improve the disposable income and standard of living of the local communities. Rise in the disposable income of household of residents of Macau will help in enhancing the society and establish good health care system and education sector. Economic diversification and decreasing over-dependence on tourism (Xi Wei, 2010). Social Objectives: Improvement of the infrastructure will promote well being of the society. Increasing the level of education of the local residents for generating qualified human resource for boosting the economy. Controlling excessive traffic congestion. Controlling the crime rate and gambling issues (Timothy, 2014). Environmental Objectives: Reducing electricity consumption. Increasing awareness for protecting natural and cultural heritage. Initiatives for increasing green area. Proper management of waste Reducing the level of pollution (Wan Pinheiro, 2014). Sustainable Plan Economic In order to achieve the economic objectives, government intervention is essential. Development of strong legislative framework must be developed as well as implemented in order to increase the government revenue. Taxation policy must be effective so that illegal transactions do not take place which can lower the government revenue (Wan Pinheiro, 2014). Additionally over-independence on the tourism industry must be changed through economic diversification (Jovicic, 2014). Some service industries and later manufacturing industry can be established in Macau. The focus must be shifted to other industries from the gaming industry in Macau. Shortage of skilled workforce will be a major problem in implementation of this strategy(Timur Getz, 2009). Hence, the government needs to start skill development programs and focus on developing the education sector in order to ensure supply of skilled human resource. Social Social objectives significantly emphasizes on the development of infrastructure which includes development or roads for improving connectivity. For example, government can focus on improving Hong Kong Zhuhai-Macro Bridge (HZMB) and Light Rail Transit (LRT). The government needs to invest significant amount for the social welfare of the local residents. In order to minimize the rate of school dropout, people must be made aware of the importance of education. Scholarship can be offered to the students with severe financial problems. It will encourage the society to opt for higher education (Timothy, 2014). Restrictions must be imposed on gambling so that teenagers and young adults do not get engaged into these practices. Improved education system will help in addressing the issues regarding gambling and crime related to that. Sturdy legislative framework needs to be implemented for punishing the criminal offenders in Macau (Wan Li, 2011). Environmental Environmental issues are increasingly threatening the sustainability of the destination. In the government budget, allocation of resources for activities related to the protection of the environment must be increased (Marin Jafari, 2002). The capital must be utilized for developing green areas and protecting the natural resources (Kasim, 2009). License and permits for casinos and other gaming industries must be restricted. Increasing number of vehicles is leading to traffic congestion and emission of the hazardous gases polluting the air. Hence, government must ban vehicles causing air pollution. Additionally, community participation will play a crucial role in successful implementation of this strategy (Marzuki, Hay James, 2012). Electricity consumption needs to be reduced by use of energy efficient tools and gadgets. Additionally, use of alternative sources of energy must be encouraged especially in hotels and casinos. Waste management is considered to be a major issue in Macau a nd it can be addressed by adoption of advanced technology for handling waste so that it cannot pollute the air and water. The tourism industry must be forced for using bio-degradable and eco-friendly materials (Wan Pinheiro, 2014). Thus, Macau will be able to transform itself into a sustainable global tourism destination. Increasing awareness regarding the sustainable tourism has influenced the decision of the tourists. Hence, sustainable tourism industry will satisfy the tourists and boost the economy and contribute in the overall development of the tourist region. Role of Technology in Strategic Development Technology plays a significant role in achieving sustainability in the tourism industry. Innovation of new technologies is essential for reducing the electricity consumption in the global tourist destination. Additionally, for controlling as well as monitoring the emission form vehicles and other sources technology plays an important role. Adoption of advanced technology can contribute in enhancing the mechanism of waste management. Thus, the water and air will be protected from pollution (Pechlaner Raich, 2001). Technology is essential for developing infrastructure for better communication, better service to the tourists and improving the education sector of Macau. Conclusion and Recommendations This paper has provided an insight to the major industry of Macau, tourism. It has been found that the Macau is extensively dependent on the tourism industry. It has been observed that the tourism industry has been encountering significant growth. But the destination has been encountering major challenges. Over dependence on the tourism industry and the gaming industry is affecting the tourism development of Macau. Growth of tourism industry has resulted in the high electricity consumption, air pollution, low education rate, increasing level of crime and gambling related crime etc. A sustainability plan has been developed for addressing the environmental, social and economical issues. Implementation of the plan will help in improving the sustainability and ensure further growth of the tourist region. The recommendations of this paper include the following: Focusing on economic diversification which will boost up the economy of the region. 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